Archive for the ‘ Social ’ Category
“Stories are both revealing and memorable.
Content strategies online demand that we quit the marketing and corporate speak and start telling stories.
People don’t want to hear corporate-speak about your company, product or service, they want to hear actual stories about how your customers are doing better by doing business with you!
A hiring process called Targeted Selection
One of the keys to the interview process with a new candidate was asking open-ended questions that required the candidate to tell a story. The reason was because it was a lot easier to get people to reveal their honest answer when you asked them to describe the entire story rather than ask them a yes or no question.
Here’s an example:
via Infographic: Storytelling versus Corporate Speak | Marketing Technology Blog. Inspired by Steve Clayton
Related:
5 questions with… – iMediaConnection.com
How has the explosion of video and social platforms influenced your marketing investments and strategic priorities?
How is your investment in video changing your relationship with media owners and agencies?
Where does programmatic fit in Nokia’s video marketing strategy?
To what extent does the rise of digital and social media change the skill set of a Nokia marketer?
How is Nokia’s product development supporting the rise of mobile video and better connectivity?
“If you were in any doubt about Santa’s brand values, this brand book will put you straight. I believe every child from the age of 3 upwards should be given this to read and learn off by heart.
“How Business, Government, and Social Enterprises are Teaming up to Solve Society’s Toughest Problems.
The companies working to better society and the planet are creating their own economy, but it’s up to us–and our governments–whether or not they succeed.
Imagine the world if we were able to double, triple, or even quadruple the number of problem solvers, the diversity of solutions, and the scale of social impacts. Imagine if every government emulated NASA and opened up its toughest challenges for the world to solve.
[Video]
We’ve started down the road to such a world. The solution revolution is a reality–and it’s growing. It grows to fill the space it’s given
Some factors important to the solution revolution are more cultural and resist change. These range from citizen expectations of the role of government to societal attitudes on business failure and risk.
Collaboration is not just helpful, but essential, for true progress.”
The Power of Hackathons – A roadmap for sustainable open innovation.
6 Steps to Real-Time Marketing – Dachis Group
“Real-time Marketing (RTM) is “on-the-fly” participation by brands in the events, topics, and ideas trending at that very moment among target audiences online.”
According to a eMarketer report, 53 percent of the marketers surveyed plan to make greater use of real-time data in their 2013 marketing campaigns.
A comparison of 2010 stock prices reveals that, on average, the publicly traded Fortune 100 companies that engage in real-time communications beat the S&P 500 stock index while the others, on average, underperformed the index.
“In order to become more real-time, brands must build the workflow and business process to efficiently and effectively execute on marketing tactics in a matter of hours – not days. This is a substantial transformation.
The 6 Steps to Real-Time Marketing
True real-time marketing should also be oriented at the specific conversations of target audiences that are most important to a brand. Attempting to participate in general trends is great, but global trends are a crowded and noisy place – as we saw with the royal baby conversation. For every one Oreo tweet from the Super Bowl blackout, there are 100 attempts at real-time marketing that disappear without a sound (or a re-tweet).”
Addition, 29.09.2013: The most re-tweeted post from a Brand…EVER! 40k retweets and counting…(famous Oreo SuperBowl Light-Out Tweet has less than half):
Examples of bad RTM.
To get more details on how to implement real-time marketing in your organization, download this Dachis Group whitepaper here.
I feel pretty! Facebook releases broad test of new status actions | VentureBeat
“If you’re seeing a new way to share status messages that include pre-thought-out actions such as “feeling,” “eating,” and “watching,” Facebook is doing a broad test of these actions”.
Facebook’s biggest change yet: Actions are here | VentureBeat
“A slew of new partners are using Actions, the Facebook feature that will let developers make just about any verb a semantically cross-indexed link.
Facebook-linked apps you use might show other lists — for example, clothes you’ve worn, products you want, books you’ve read, movies you’ve reviewed — anything you’ve talked about on the network or on Facebook-connected sites around the web.
Discover what your friends are listening to/planning/collecting/discussing/thinking…all your stories will be told, not through a universe of apps, but universally on Facebook and with a structured context.
Actions are kind of the Holy Grail of semantic data, defining relation types between people, objects, content, places, businesses, and so much more. If users warm to the idea of Actions, it might also be one of the most valuable and lucrative move Facebook will ever make.“
Adobe 2012 Digital Marketing Optimization Survey
Across organizations worldwide, marketing momentum and budget is shifting to digital channels — particularly mobile and social media — making testing and optimization essential components of any successful online marketing initiative.
The Adobe 2012 Digital Marketing Optimization Survey results have just been released, offering insights into optimization strategies and tactics for enhancing customer experiences from over 1700 leading digital marketers. This go-to guide for online marketing reveals how:
Advertising v3.0 by Chris Schaumann 