Santa brand book
“If you were in any doubt about Santa’s brand values, this brand book will put you straight. I believe every child from the age of 3 upwards should be given this to read and learn off by heart.
“Santa is a Concept, not an idea. It’s an Emotion, not a feeling. It’s both Yesterday and Today. And it’s Tomorrow as well.” This is a stupidly awesome idea by the Quiet Room.”
The Belief Vortex – Competitive Analysis:
Body Language Guide – USG Unique Selling Gestures:
Merry Xmas!
Chris
If you read, tweeted or shared our *Santa* Brand Book – thank you. By the time we got back from our holidays, it’d had 1.1 million views. We think that happened because, like lots of successful communication, it followed these 5 golden rules: http://www.bit.ly/5goldenones
This year, don’t miss our behind the scenes look at the making of the Santa brand book – featuring the Big Man in Red himself… vimeo.com/112506443