Trends, Opportunities & Nokia’s Digital Success Story

5 questions with… – iMediaConnection.com

new-marketing_1

How has the explosion of video and social platforms influenced your marketing investments and strategic priorities?

  • Know your customers
  • Exceptional ROMI especially from Video Ads
  • Deliver that successful storytelling format on Online Video Networks
  • Harness the ability to continue the engagement with consumers post-view

Video LumaScape 2012

How is your investment in video changing your relationship with media owners and agencies?

  • The creation and curation of content is critical
  • Deliver meaningful engagement, rather than just reach and frequency
  • Cost per Engagement and Completed Views are important

101102-dmscott

Where does programmatic fit in Nokia’s video marketing strategy?

  • One of Nokia’s Digital Media Pillars
  • now increasingly with video

IAB Spain - Programmatic Ecosystem

 

To what extent does the rise of digital and social media change the skill set of a Nokia marketer?

  • Data-driven, always on and engagement focused
  • Global digital transformation roadmap with training, workshops and self-help communities

God and Data

How is Nokia’s product development supporting the rise of mobile video and better connectivity?

  • Great smartphones and experiences for under £100
  • Quality of the cameras with optimized image stabilisation shooting video unrivalled HD quality
  • 4G to ensure bandwidth and with clever apps like DataSense

Nokia Portfolio

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    • skitina
    • March 11th, 2014

    Thanks for the informative talk at the Nordic Business Forum today! Your discussion was very informative. I was wondering if it would be possible to get a copy of your presentation? Thanks, Kristine

  1. Hi Kristine, thank you very much – am glad you enjoyed the session…me too! I’ve just uploaded the presentation to the A3 OneDrive (along with many other useful content), please find it here: http://1drv.ms/1fsPyVX

      • skitina
      • March 15th, 2014

      amazing – thanks Chris!

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