Archive for the ‘ Social ’ Category

Advertising People Are Not Normal

Infographic Confirms It | Co.Create


Rise of Digital Influence

The Pillars of Influence & How to Activate Cause and Effect – Brian Solis & Altimeter Group

Influence is not popularity and popularity is not influence. It’s so much more than that. Vendors claim to track influence when in fact, they track elements of online social capital based on proprietary algorithms of how people engage and connect in various social networks.

The elements that contribute to contextualized social capital (focus, authority, the nature of relevant relationships, etc.) and how their online activity potentially reaches and affects others.

Scores do not matter as much as the context of relationships

It is up to those who run influence marketing programs to define the “R” or return in ROI to track the true measure of influence, outcomes.

Influence Action Plan:

  1. Define the parameters of the program and what success looks like
  2. Assesss vendors based on your goals and identify influencers that will help you achieve desired results
  3. Design a program that provides value to not only influencers, but also those connected to them
  4. Measure performance and optimize strategies and experiences from program to program
  5. Repeat

Adaptive Social Business

The Adaptive emergent collaboration Framework – Search Engine Watch

Linear approaches to enterprise collaboration and/or social CRM aren’t pragmatic or realistic.

Organizations looking to implement either customer-facing or employee-facing social initiatives (a.k.a. enterprise 2.0 and social CRM) need an adaptive social business framework.

Addresses and shows the common elements among organizations that are investing in social business while allowing for flexibility.

As Gil Yehuda has said, “it’s very healthy to view a social initiative as a business initiative.”

Social Visualizer Wall

Agora – Manifestation of Nokia’s Commitment to Social Media

Follow @craighepburn and @TomAtNokia

Social Media Measurement

21st Century Marketer

What’s Required of the Next Generation of Marketers – Advertising Age

Tomorrow’s marketers will have to be well-rounded multi-disciplinarians who understand not only creative, but also digital marketing, social media and new technologies — and how those all complement one another — as well as how to back up a plan with data and analytics.

  • Ability to read and speak (big) data
  • Agile learners
  • Deep understanding of digital
  • Integrated-marketing capabilities
  • Industry-specific knowledge


The 6 Ways Digital and Social Media Changes the Game for Leadership – John Bell

  1. No one rules by authority but rather by influence
  2. Listening directly to customers and stakeholders is a leader’s greatest tool
  3. Adapting to digital and social technologies and customer behaviors requires a SWAT team-mentality
  4. We need an organization of great communicators not just a leader or spokespeople
  5. Always be piloting
  6. Some of leadership ought to be crowdsourced; judgment should not

A Year in the Life of a Social Media Strategist – CMS Wire

Why Digital Talent Doesn’t Want To Work At Your Company | Fast Company

Digital talent won’t want to work at your company if:

  • Every element of their work will be pored over by multiple layers of bureaucracy.
  • Mediocre is good enough.
  • Trial and error is condemned.
  • Your company is structured so it takes a lifetime to get to the top, and as such there are no digital experts in company-wide leadership positions.
  • Your offices are cold, impersonal and downright stodgy.

When all of these digital-talent deterring points are addressed, company leadership has effectively and proactively demonstrated the company’s dedication to a digital transformation. It is at this time that their words, a broadly communicated firm stance on the significance of the company’s digital goals, will make the most impact. Without this conspicuous top-down support, politics in the organization or simply one influential disbeliever can hinder the effort, limit the extent of digital integration possible, and discourage valuable employees.

Facebook InfoVideo

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