Online Content Strategy

“Stories are both revealing and memorable.

Content strategies online demand that we quit the marketing and corporate speak and start telling stories.

People don’t want to hear corporate-speak about your company, product or service, they want to hear actual stories about how your customers are doing better by doing business with you!
A hiring process called Targeted Selection

One of the keys to the interview process with a new candidate was asking open-ended questions that required the candidate to tell a story. The reason was because it was a lot easier to get people to reveal their honest answer when you asked them to describe the entire story rather than ask them a yes or no question.

Here’s an example:

  • Do you work well with tight deadlines? Answer: Yes
  • Storified… Can you tell me about a time at work where you had a number of very tight deadlines that were going to be a challenge, or perhaps impossible, to make? Answer: A story that you could ask additional details about.”

storytelling-vs-corporate-speak-v3

via Infographic: Storytelling versus Corporate Speak | Marketing Technology Blog. Inspired by Steve Clayton

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