Archive for the ‘ Design ’ Category

Competing with the Real World

The era of holographic computing is here – When you change the way you see the world, you can change the world you see.

Microsoft envisioned a world where technology could become more personal—where it could adapt to the natural ways we communicate, learn, and create. Where our digital lives would seamlessly connect with real life.
The result is the world’s most advanced holographic computing platform, enabled by Windows 10. Microsoft HoloLens brings high-definition holograms to life in your world, where they integrate with your physical places, spaces, and things.

As holograms, your digital content will be as real as physical objects in the room. For the first time, holograms will become practical tools of daily life. It goes beyond augmented reality and virtual reality by enabling you to interact with three-dimensional holograms blended with your real world.

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HoloLens is more than a simple heads-up display, and its transparency means you never lose sight of the world around you.”

Redefining our Relationship with Technology

Why Virtual Reality will compete with the Real World.


Jaron Lanier coined the term “virtual reality” in the early 1980s. In the late 1980s he led the team that developed the first implementations of multi-person virtual worlds using head mounted displays, as well as the first “avatars,” or representations of users within such systems.
Virtual Reality (VR) and Augmented Reality (AR) will compete with the Real World in a Mixed Reality (MR).

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The true promise of Virtual Reality: going beyond the idea of immersion and achieving true presence – the feeling of actual existing in a virtual space.
Hacking your visual cortex – your brain cannot perceive a difference between experiencing something in VR and experiencing it in the real world.

Can we build such a Space?

In a Virtual World Framework, HTML5-based?
You’ll need stereoscopic 3D, 360⁰ visuals, HD (ideally 16k) resolution, wide field of view with special optics, calibration, optical tracking, ergonomics, 95Hz frame-rate, no less than 10 milliseconds lag, geo-spatially mapped sound, a lot of sensors and high-(small-)tech.

Perception = Reality
“Our Reality is nothing more or less than the sum of conclusions reached by a variety of unconscious processors driven by a body worth’s of sensors. Our coherent view of the world emerges from the integration of the outputs of those processors in the lower levels of our brain.” – Oculus Chief Scientist Michael Abrash

A second kind of presence—the feeling of really being face-to-face with another person—requires an end-to-end delay (including hardware, software, and network transmission) of around 100 milliseconds or less between your movement and their perception of that movement.
You can reach out and virtually touch or shake hands with another person and find the perception of the resulting collisions and motion to be perfectly believable and immersive.”


The Magic Leap Deal via WSY
“Google and a slew of well-heeled firms are investing $542 million in Magic Leap Inc. This values the company at just under $2 billion.

Earlier this year, Google’s rival, Facebook paid $2 billion to buy Oculus Rift, a maker of a virtual-reality headset.

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The two companies are using their sizable cash piles to bet on new methods of communication to ensure their place on all kinds of devices.”

“Sony recently introduced Morpheus, its own virtual reality headset for its game console.


At stake, experts say, isn’t just a new entertainment toy but a chance to define how people will interact with computers.”

“We might find ourselves asking some important questions: ‘Where are the other people?’ and ‘Where can I start working and learning and building in here?’”
Where would I go? What would I do?

While “we’re still a ways off from the neural shunts that piped cyberspace directly into the brains of Gibson characters like Johnny Mnemonic”,
“For many of the everyday things we do—talking face-to-face, working together, or designing and building things—the real world will suddenly have real competition.”

“Although the warfighters were free to leave, they asked the FITE (Future Immersive Training Environment) team to allow them to stay and fight force on force until one person was left standing, and that is exactly what they did.”

Next Gen Ads

“Standard ad formats are essential to delivering the scale needed by national [& international] advertisers. The demands placed on digital ad standards have increased exponentially since their inception, fueled by the rapid increase in bandwidth, device proliferation, and user expectations.

The next generation of standards must work for different ad types (e.g., brand vs. direct response) in a world where content is fluid across screens, while also being flexible enough to accommodate continuous change.

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The growing complexity of the digital advertising ecosystem makes ad standards more necessary today than ever before, but also raises the bar for what the standards must deliver.”

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via Preparing For A Post-Banner World: What To Expect From Next Gen Ad Standards.

A Great Logo

“The Making of … 6 questions to ask yourself when designing a brand:

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  1.  What emotions does the logo evoke?
  2. What’s the meaning behind the logo?
  3. Will the logo stand the test of time?
  4. Is it unique? Can it be instantly recognizable?
  5. How does it look in black and white?
  6.  Is it clear and distinct in small dimensions?”

via The Makings Of A Great Logo | Co.Design | business + design

Power of Color

What Your Logo’s Color Says About Your Company – FastCompany

“Neuroscientist Bevil Conway, who has focused his recent research almost entirely on the neural machinery behind color, believes the science behind color processing to be very powerful and completely underexploited.

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According to research complied by web design and marketing company WebPageFX, people make a subconscious judgment about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on color alone. In fact, almost 85% of consumers cite color as the primary reason they buy a particular product, and 80% of people believe color increases brand recognition.”

3028378-inline-i-5-what-your-logos-color-may-say-about-your-company-infographicThe Effect of Color on Conversion Rate

  1. 85% of the shoppers say that color is the reason they make a purchase
  2. 66% of us wouldn’t buy an appliance if it is not in the color we want
  3. We recognize the colored adds in a magazine 26% more than the B&W ones

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Santa brand book

Santa brand book

“If you were in any doubt about Santa’s brand values, this brand book will put you straight. I believe every child from the age of 3 upwards should be given this to read and learn off by heart.

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“Santa is a Concept, not an idea. It’s an Emotion, not a feeling. It’s both Yesterday and Today. And it’s Tomorrow as well.” This is a stupidly awesome idea by the Quiet Room.”
The Belief Vortex – Competitive Analysis:
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Body Language Guide – USG Unique Selling Gestures:
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Merry Xmas!
Chris

The Solution Economy

Co.Exist | ideas + impact

“How Business, Government, and Social Enterprises are Teaming up to Solve Society’s Toughest Problems.

The companies working to better society and the planet are creating their own economy, but it’s up to us–and our governments–whether or not they succeed.

Imagine the world if we were able to double, triple, or even quadruple the number of problem solvers, the diversity of solutions, and the scale of social impacts. Imagine if every government emulated NASA and opened up its toughest challenges for the world to solve.

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We’ve started down the road to such a world. The solution revolution is a reality–and it’s growing. It grows to fill the space it’s given

  • certain regions offer habitats more hospitable for a robust solution economy than others
  • governments provide room for creativity
  • building the institutions necessary to grow the social economy
  • businesses embrace new measures of value
  • build social outcomes into business practices
  • investors trust alternative currencies of return
  • an act as free and simple as changing restrictions

Some factors important to the solution revolution are more cultural and resist change. These range from citizen expectations of the role of government to societal attitudes on business failure and risk.

The Solution Economy

Collaboration is not just helpful, but essential, for true progress.”

The Power of Hackathons – A roadmap for sustainable open innovation.

The Beautiful Web

Inside the New York Times’ Web Redesign | The Verge

“A multiplatform, responsive redesign for the web, especially with a new focus on ads, often signals that a media company is pulling back some of its energy from its native apps, but Adelman and Larson say that isn’t the case here; it’s more that the NYT is taking elements from its native apps and one-off, designed stories like the acclaimed “Snow Fall,” and making them part of the everyday web platform.”

snowfall nyt

Content and Design: Reeling In Your Audience

“When it comes to online audiences, design is the hook while content is the line that reels them in. Your audience will spend a split second deciding whether they trust you or not, and they’re not going to use that time to dig into your content. Your design needs to grab them — and fast.”

HTML5 and Nokia.com: one size fits all

With a number of exciting HTML5-based projects already under its belt, Nokia is leading the way with the use of HTML5 at Nokia.com and also its online Maps.

One of the best bits about the new technology is the fact it enables a standardised experience across a range of different platforms: laptops and PCs, smartphones, tablets, Smart TVs – with an HTML5 site you’ll be able to browse the same content and get a near identical experience whatever you’re using.

“The design is all about simplicity, desirability and authenticity.”

nokia.com global html5 responsive

Responsive #Switch Campaign Hub in HTML5

nokia switch hub responsive html5

Web Platform Docs

The future for HTML5 also looks exciting, thanks to Web Platform Docs. As a founding steward, Nokia has been instrumental in the creation of Web Platform Docs, which is a community website that provides all the relevant tools for developers without the need to visit multiple sites.

Photo UX

Chinwag Psych – Shut the F#$% Up and Listen

Craig Sullivan’s talk on practically applying psychological insights, customer feedback, behavioural and analytics data – to split testing hypothesis to increase ROI.

The presentation is full of resources and new insights & best practices on Photo UX.

More presentations form Chinwag’s Psych conference can be found here.

Science Behind Colors In Marketing

Why Is Facebook Blue? | Fast Company | Business + Innovation

After all, sight is the strongest developed sense one in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone. So how do colors really affect us, and what is the science of colors in marketing, really?

Color Emotion Guide

It’s fascinating that tweaking something as small as the color can completely change an outcome.

Try here, how good you are in identifying Corporate Shades?