Archive for the ‘ Mobile ’ Category
Kleiner Perkins Caufield Byers
Mary Meeker, a partner at VC firm KPCB and one of the legendary observers of the Internet industry, is presenting her annual outlook on the industry.
It’s a Mobile 1st (emerging) World – Many Developing Nations Leapfrogged The Laptop/PC Era and went straight to using smartphones.
5 questions with… – iMediaConnection.com
How has the explosion of video and social platforms influenced your marketing investments and strategic priorities?
How is your investment in video changing your relationship with media owners and agencies?
Where does programmatic fit in Nokia’s video marketing strategy?
To what extent does the rise of digital and social media change the skill set of a Nokia marketer?
How is Nokia’s product development supporting the rise of mobile video and better connectivity?
“If you were in any doubt about Santa’s brand values, this brand book will put you straight. I believe every child from the age of 3 upwards should be given this to read and learn off by heart.
Inside the New York Times’ Web Redesign | The Verge
“A multiplatform, responsive redesign for the web, especially with a new focus on ads, often signals that a media company is pulling back some of its energy from its native apps, but Adelman and Larson say that isn’t the case here; it’s more that the NYT is taking elements from its native apps and one-off, designed stories like the acclaimed “Snow Fall,” and making them part of the everyday web platform.”
Content and Design: Reeling In Your Audience
“When it comes to online audiences, design is the hook while content is the line that reels them in. Your audience will spend a split second deciding whether they trust you or not, and they’re not going to use that time to dig into your content. Your design needs to grab them — and fast.”
HTML5 and Nokia.com: one size fits all
With a number of exciting HTML5-based projects already under its belt, Nokia is leading the way with the use of HTML5 at Nokia.com and also its online Maps.
One of the best bits about the new technology is the fact it enables a standardised experience across a range of different platforms: laptops and PCs, smartphones, tablets, Smart TVs – with an HTML5 site you’ll be able to browse the same content and get a near identical experience whatever you’re using.
“The design is all about simplicity, desirability and authenticity.”
Responsive #Switch Campaign Hub in HTML5
The future for HTML5 also looks exciting, thanks to Web Platform Docs. As a founding steward, Nokia has been instrumental in the creation of Web Platform Docs, which is a community website that provides all the relevant tools for developers without the need to visit multiple sites.
Adobe 2012 Digital Marketing Optimization Survey
Across organizations worldwide, marketing momentum and budget is shifting to digital channels — particularly mobile and social media — making testing and optimization essential components of any successful online marketing initiative.
The Adobe 2012 Digital Marketing Optimization Survey results have just been released, offering insights into optimization strategies and tactics for enhancing customer experiences from over 1700 leading digital marketers. This go-to guide for online marketing reveals how:
Advertising v3.0 by Chris Schaumann 