Branded Content (in Mobile)

By Chris Schaumann

Content is what we really want – Entertainment, Excitement and Education. On any screen, anytime.

The pace of change in the Advertising & Technology landscape is accelerating and new engagement techniques and formats evolve rapidly. Content and it’s fluidity should be curated to ensure it’s most wanted.

This presentation outlines my view on the latest technology trends and examples for a more digital content powered marketing paradigm.

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