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Future of Digital

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Digital Optimization Insights

Adobe 2012 Digital Marketing Optimization Survey

Across organizations worldwide, marketing momentum and budget is shifting to digital channels — particularly mobile and social media — making testing and optimization essential components of any successful online marketing initiative.

The Adobe 2012 Digital Marketing Optimization Survey results have just been released, offering insights into optimization strategies and tactics for enhancing customer experiences from over 1700 leading digital marketers. This go-to guide for online marketing reveals how:

  • Social media has taken a valued role as a bona fide marketing channel
  • Agility is crucial to taking advantage and understanding new customer insights
  • Testing throughout the conversion funnel helps marketers identify the direct links to conversion behavior

budget for optimization

future optimization strategies

Digital Marketing Transformation at Nokia

iStrategy Conference in London

1.4 GB of Insights

Free Research & Presentations on the A3 SkyDrive

High Tech Olympics

Technological Gamechangers @London 2012

“The [Olympic] efforts would leverage on technology to improve and inspire the event across three tiers:

  1. To improve the precision of measuring & reporting sporting results;
  2. To improve the way different sports are captured on film and broadcasted; and
  3. To improve the way the sport is accessed, consumed and shared globally.

Quantum Timers, Sensors & TwinCams

Electronic starting blocks were used to prevent the hazard of false-starts. This uber-cool solution integrated a highly complex system of timers, lasers and video recordings to ensure that while Bolt, Phelps and many others attempted to better their records by milliseconds, there were precise tools to measure their race against time [millionth of a second].

This year all [Taekwondo] athletes […] wore socks and clothing fitted with electronic sensors made by Daedo. When contact is made, the sensors registered the blow.

For all water-based sports, the Games was the first to ever use NHK’s Twinscam, a dual lens camera based system, where one is positioned above the water to complement the underwater images captured by the other lens.

Ultra HD broadcasts

The UK has gigantic 400 inch cinema screens placed for viewers to enjoy the replays of events in Super Hi-Vision, that offers a picture quality 16 times sharper than HD.

Emergence of the “Second Screen Viewing” phenomenon

86% of the global audience using at least one mobile device to complement their television experience, there were a lot of check-ins on GetGlue, a social media application that facilitates conversations between people while they are watching a particular TV show; lots of interactive chatter on applications such as ConnecTV and Shazam and terabytes of data analyzing viewing patterns and preferences that brands could leverage on for their digital campaigns.

Impact of smartphone penetration

The IOC has launched two official mobile apps – one called the Join In App to help a visitor/viewer to plan, enjoy and share the Games experience; the other called the Results App that provides all the latest news, schedules and results.

The Social Olympics [ADDITION]

The summer games have been deemed the “Social Olympics,” with the world’s largest brands investing 15% of marketing budgets on digital. The Pappas Group has visualized the impact of the Summer Games on branded social media in this Infographic:

Advertisers who won Gold [ADDITION II]

“With the ‘clean venues’ rules prohibiting advertising from the Olympic sites, it was even more useful for sponsors to reach people through channels such as Twitter and Facebook. ‘These were the first Twitter Olympics’.”

MediaCom Sports tracked Brands on Twitter:

Display Business Trends

Data (tens of billions of impressions) from Google, 2011

“Publishers [and any digital marketer] worldwide may find [this Global Trend Guide] useful in planning digital strategies, gleaning new insights, and supporting their hunches.

Global Publishers Sell-Through Rate 62% in 2011

AdExchanges

Spend on the Ad Exchange via real-time bidding (RTB) grew from 58% at the end of 2010 to 72% by the end of 2011.

Mobile

Growth in mobile usage has exploded with impressions on the Ad Exchange and AdSense platforms increasing by 250% over Q3 and Q4 2011

Video

Videos tell stories — it offers creative opportunities that attract brand advertisers, and partly due to tremendous viewer demand.”

See ‘Video’ Posts for more insights and trends on Video Ads.

Read the full report.

The Visual Web

Rise of Beautiful Apps

“A noticeable trend this year is beautiful apps or websites. It’s all part of a larger trend that I’m calling The Visual Web, meaning that images and video are becoming an increasingly important part of what we consume online. Pinterest is the best example of that larger trend.

It’s an increasingly Visual Web and great design is a key part of getting attention nowadays.

Being beautiful is just part of the equation, of course. Johnny Depp may be an incredibly handsome man, but it was his intelligence, quirkiness and charm that made him a superstar. So the likes of Art.sy and 500px will need to do a lot more than just look pretty. They need network effects, which means there must be a compelling reason for people to come back and use these services every day.

Being beautiful isn’t that reason, although it doesn’t harm their prospects for success.”

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10 Beautiful Apps & Websites To Drool Over and more HTML5 site here

Amazing Adaptive/Fluid Design Example

and here
The case for the end of the Apps:

Facebook App Center takes on Apple and Google with HTML5 and web apps

“Facebook has revealed that its HTML5 site has twice as many users (120 million visits a month) as its iOS and Android apps combined. It’s App Center will be a HTML5 app store.”

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