Archive for the ‘ Video ’ Category

Branded Content (in Mobile)

By Chris Schaumann

Content is what we really want – Entertainment, Excitement and Education. On any screen, anytime.

The pace of change in the Advertising & Technology landscape is accelerating and new engagement techniques and formats evolve rapidly. Content and it’s fluidity should be curated to ensure it’s most wanted.

This presentation outlines my view on the latest technology trends and examples for a more digital content powered marketing paradigm.

Redefining our Relationship with Technology

Why Virtual Reality will compete with the Real World.


Jaron Lanier coined the term “virtual reality” in the early 1980s. In the late 1980s he led the team that developed the first implementations of multi-person virtual worlds using head mounted displays, as well as the first “avatars,” or representations of users within such systems.
Virtual Reality (VR) and Augmented Reality (AR) will compete with the Real World in a Mixed Reality (MR).

mixed reality
The true promise of Virtual Reality: going beyond the idea of immersion and achieving true presence – the feeling of actual existing in a virtual space.
Hacking your visual cortex – your brain cannot perceive a difference between experiencing something in VR and experiencing it in the real world.

Can we build such a Space?

In a Virtual World Framework, HTML5-based?
You’ll need stereoscopic 3D, 360⁰ visuals, HD (ideally 16k) resolution, wide field of view with special optics, calibration, optical tracking, ergonomics, 95Hz frame-rate, no less than 10 milliseconds lag, geo-spatially mapped sound, a lot of sensors and high-(small-)tech.

Perception = Reality
“Our Reality is nothing more or less than the sum of conclusions reached by a variety of unconscious processors driven by a body worth’s of sensors. Our coherent view of the world emerges from the integration of the outputs of those processors in the lower levels of our brain.” – Oculus Chief Scientist Michael Abrash

A second kind of presence—the feeling of really being face-to-face with another person—requires an end-to-end delay (including hardware, software, and network transmission) of around 100 milliseconds or less between your movement and their perception of that movement.
You can reach out and virtually touch or shake hands with another person and find the perception of the resulting collisions and motion to be perfectly believable and immersive.”


The Magic Leap Deal via WSY
“Google and a slew of well-heeled firms are investing $542 million in Magic Leap Inc. This values the company at just under $2 billion.

Earlier this year, Google’s rival, Facebook paid $2 billion to buy Oculus Rift, a maker of a virtual-reality headset.

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The two companies are using their sizable cash piles to bet on new methods of communication to ensure their place on all kinds of devices.”

“Sony recently introduced Morpheus, its own virtual reality headset for its game console.


At stake, experts say, isn’t just a new entertainment toy but a chance to define how people will interact with computers.”

“We might find ourselves asking some important questions: ‘Where are the other people?’ and ‘Where can I start working and learning and building in here?’”
Where would I go? What would I do?

While “we’re still a ways off from the neural shunts that piped cyberspace directly into the brains of Gibson characters like Johnny Mnemonic”,
“For many of the everyday things we do—talking face-to-face, working together, or designing and building things—the real world will suddenly have real competition.”

“Although the warfighters were free to leave, they asked the FITE (Future Immersive Training Environment) team to allow them to stay and fight force on force until one person was left standing, and that is exactly what they did.”

2014 Internet Trends

Kleiner Perkins Caufield Byers

Mary Meeker, a partner at VC firm KPCB and one of the legendary observers of the Internet industry, is presenting her annual outlook on the industry.

It’s a Mobile 1st (emerging) World – Many Developing Nations Leapfrogged The Laptop/PC Era and went straight to using smartphones.

KPCB Internet trends 2014 - Time per Medium

 

Trends, Opportunities & Nokia’s Digital Success Story

5 questions with… – iMediaConnection.com

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How has the explosion of video and social platforms influenced your marketing investments and strategic priorities?

  • Know your customers
  • Exceptional ROMI especially from Video Ads
  • Deliver that successful storytelling format on Online Video Networks
  • Harness the ability to continue the engagement with consumers post-view

Video LumaScape 2012

How is your investment in video changing your relationship with media owners and agencies?

  • The creation and curation of content is critical
  • Deliver meaningful engagement, rather than just reach and frequency
  • Cost per Engagement and Completed Views are important

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Where does programmatic fit in Nokia’s video marketing strategy?

  • One of Nokia’s Digital Media Pillars
  • now increasingly with video

IAB Spain - Programmatic Ecosystem

 

To what extent does the rise of digital and social media change the skill set of a Nokia marketer?

  • Data-driven, always on and engagement focused
  • Global digital transformation roadmap with training, workshops and self-help communities

God and Data

How is Nokia’s product development supporting the rise of mobile video and better connectivity?

  • Great smartphones and experiences for under £100
  • Quality of the cameras with optimized image stabilisation shooting video unrivalled HD quality
  • 4G to ensure bandwidth and with clever apps like DataSense

Nokia Portfolio

Santa brand book

Santa brand book

“If you were in any doubt about Santa’s brand values, this brand book will put you straight. I believe every child from the age of 3 upwards should be given this to read and learn off by heart.

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“Santa is a Concept, not an idea. It’s an Emotion, not a feeling. It’s both Yesterday and Today. And it’s Tomorrow as well.” This is a stupidly awesome idea by the Quiet Room.”
The Belief Vortex – Competitive Analysis:
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Body Language Guide – USG Unique Selling Gestures:
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Merry Xmas!
Chris

Digital Transformation – Conference Videos

Advertising v3.0 – YouTube Channel

On a Panel on the ‘Visions of Leaders – Future of Marketing Services‘ with Adobe, IBM and AOL on DMEXCO 2013

Speaking at the IAA Business Lunch in London about Digital Trends, Nokia’s Marketing Transformation and Unstable Media.

My similar presentation at the ‘Digital Shoreditch 2013‘  conference in London, celebrating outstanding creativity.

Digital Shoreditch Interview – TechCityInsider Live & City University London

Participating in a panel about Societal Brands at Social Media Week in New York, taking a closer look at the evolving relationship of societal brands in our social world.

Panel

Chinwag Psych Interview: Antony Mayfield & Chris Schaumann “Design your Day” interview about Nokia‘s “Design your Day” eBook, focusing on ways to adjust your day to get the most out of it.

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Group Session and Presentation with Collider12 and their StartUps, discussing about the death of industries, the rise of mobile, and speculation over just how much media will be digital in the future.

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Summary of ‘Digital Trends and Transformation’ Presentation at #RMIC14 in Iceland, 04/2014.

TV the Future?

“Microsoft’s new video game console, the Xbox One, made its long-awaited debut last month. The real story here isn’t about video games, though.”

“Instead of seeing your cable company’s clunky on-screen menu system, you get a new guide … that can can recommend shows and let you change the channel using your voice” – CNN

…while seamlessly switching to through your life of:

  • Internet (Facebook…anything really)
  • Television
  • Music
  • Movies
  • Gaming Console (the One)
  • Apps
  • The Cloud
  • HD Video Call

…instantaneously!

Your hands will do the essential tricks.