A Great Logo

“The Making of … 6 questions to ask yourself when designing a brand:

3031328-poster-p-logos-1

  1.  What emotions does the logo evoke?
  2. What’s the meaning behind the logo?
  3. Will the logo stand the test of time?
  4. Is it unique? Can it be instantly recognizable?
  5. How does it look in black and white?
  6.  Is it clear and distinct in small dimensions?”

via The Makings Of A Great Logo | Co.Design | business + design

2014 Internet Trends

Kleiner Perkins Caufield Byers

Mary Meeker, a partner at VC firm KPCB and one of the legendary observers of the Internet industry, is presenting her annual outlook on the industry.

It’s a Mobile 1st (emerging) World – Many Developing Nations Leapfrogged The Laptop/PC Era and went straight to using smartphones.

KPCB Internet trends 2014 - Time per Medium

 

Online Content Strategy

“Stories are both revealing and memorable.

Content strategies online demand that we quit the marketing and corporate speak and start telling stories.

People don’t want to hear corporate-speak about your company, product or service, they want to hear actual stories about how your customers are doing better by doing business with you!
A hiring process called Targeted Selection

One of the keys to the interview process with a new candidate was asking open-ended questions that required the candidate to tell a story. The reason was because it was a lot easier to get people to reveal their honest answer when you asked them to describe the entire story rather than ask them a yes or no question.

Here’s an example:

  • Do you work well with tight deadlines? Answer: Yes
  • Storified… Can you tell me about a time at work where you had a number of very tight deadlines that were going to be a challenge, or perhaps impossible, to make? Answer: A story that you could ask additional details about.”

storytelling-vs-corporate-speak-v3

via Infographic: Storytelling versus Corporate Speak | Marketing Technology Blog. Inspired by Steve Clayton

Related:

Customer Experience lead Transformation

Altimeter: Technology Should Not Lead Digital Transformation

“A one-size-fits-all approach to digital transformation doesn’t exist.

Altimeter interviewed 20 executives and social strategists at 14 companies about their experiences in adapting to the new digital customer experience.

CMOs are getting more budget than CIOs, digital marketing is becoming a big priority for companies, brands are increasingly upping their budgets for mobile, social, and automation.

The catalysts for digital transformation have been technology-driven, not customer-driven. That means many businesses are embarking on a digital transformation only to find themselves not aligned with their digital customers’ expectations. “If we focus on technology, we will miss the human factors disrupting and making changes,” Brian Solis said.

The Elements of Digital Darwinism1

  • Digital transformation should be driven by the expectations of digital customers
  • “The role of the CMO is more important and strategic to a company’s success than ever before.”
  • Many businesses are still operating in a funnel model

Digital Transformation graphic1

Study what their digital customers want and expect, so that decisions are based on data and insight. The top companies understand, through data, that the customer journey has changed, and they’re able to optimize for the new journey.

dt

All companies going through this change have built out a “digital transformation team,” which is a cross-functional business unit—often called a center of excellence—that is dedicated to digital customer experience.

Disruption

“Aside from this research, we have heard that when companies really get deep down into [the digital transformation], they learn the values and expectations of digital customers are different than those of their traditional customers,” Solis told CMO.com. “And I won’t sugar coat it: That’s when things get hard. Everyone said that this [digital transformation] is like a marathon. You’re asking people to see the world differently and to change. That induces fear and self-preservation.””

Full Report here.

More on Digital Transformation.

Power of Color

What Your Logo’s Color Says About Your Company – FastCompany

“Neuroscientist Bevil Conway, who has focused his recent research almost entirely on the neural machinery behind color, believes the science behind color processing to be very powerful and completely underexploited.

3028378-inline-i-1-what-your-logos-color-may-say-about-your-company-infographic

According to research complied by web design and marketing company WebPageFX, people make a subconscious judgment about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on color alone. In fact, almost 85% of consumers cite color as the primary reason they buy a particular product, and 80% of people believe color increases brand recognition.”

3028378-inline-i-5-what-your-logos-color-may-say-about-your-company-infographicThe Effect of Color on Conversion Rate

  1. 85% of the shoppers say that color is the reason they make a purchase
  2. 66% of us wouldn’t buy an appliance if it is not in the color we want
  3. We recognize the colored adds in a magazine 26% more than the B&W ones

howcolorsaffectconversions_1_2

Trends, Opportunities & Nokia’s Digital Success Story

5 questions with… – iMediaConnection.com

new-marketing_1

How has the explosion of video and social platforms influenced your marketing investments and strategic priorities?

  • Know your customers
  • Exceptional ROMI especially from Video Ads
  • Deliver that successful storytelling format on Online Video Networks
  • Harness the ability to continue the engagement with consumers post-view

Video LumaScape 2012

How is your investment in video changing your relationship with media owners and agencies?

  • The creation and curation of content is critical
  • Deliver meaningful engagement, rather than just reach and frequency
  • Cost per Engagement and Completed Views are important

101102-dmscott

Where does programmatic fit in Nokia’s video marketing strategy?

  • One of Nokia’s Digital Media Pillars
  • now increasingly with video

IAB Spain - Programmatic Ecosystem

 

To what extent does the rise of digital and social media change the skill set of a Nokia marketer?

  • Data-driven, always on and engagement focused
  • Global digital transformation roadmap with training, workshops and self-help communities

God and Data

How is Nokia’s product development supporting the rise of mobile video and better connectivity?

  • Great smartphones and experiences for under £100
  • Quality of the cameras with optimized image stabilisation shooting video unrivalled HD quality
  • 4G to ensure bandwidth and with clever apps like DataSense

Nokia Portfolio

The ID Graph

Data will connect the dots in 2014 | The Economist
“One of the key challenges for marketers heading into 2014 remains the same as it ever was: finding the right audiences at the right time with the right message. The issue is even more complicated today than a few years ago as consumer media channels proliferate.

There’s no single, established solution for targeting users across all channels in an efficient manner.

The future of digital media is about fragmented tracking.  It means brands will no longer rely solely on cookies to track online consumer behavior.  Rather, mobile IDs, branded ID’s, (i.e., Google’s rumored AD ID, the Mozilla browser ID and the pending Microsoft ID), and offline ID sources like CRMs and loyalty data cards, will be the primary targeting sources for marketers.

The ID Graph is series of interconnected identities, except that in this case all IDs belong to one consumer.  It will be a major step in the direction of an integrated, omni-channel marketing strategy.”

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