TV the Future?

“Microsoft’s new video game console, the Xbox One, made its long-awaited debut last month. The real story here isn’t about video games, though.”

“Instead of seeing your cable company’s clunky on-screen menu system, you get a new guide … that can can recommend shows and let you change the channel using your voice” – CNN

…while seamlessly switching to through your life of:

  • Internet (Facebook…anything really)
  • Television
  • Music
  • Movies
  • Gaming Console (the One)
  • Apps
  • The Cloud
  • HD Video Call

…instantaneously!

Your hands will do the essential tricks.

The Beautiful Web

Inside the New York Times’ Web Redesign | The Verge

“A multiplatform, responsive redesign for the web, especially with a new focus on ads, often signals that a media company is pulling back some of its energy from its native apps, but Adelman and Larson say that isn’t the case here; it’s more that the NYT is taking elements from its native apps and one-off, designed stories like the acclaimed “Snow Fall,” and making them part of the everyday web platform.”

snowfall nyt

Content and Design: Reeling In Your Audience

“When it comes to online audiences, design is the hook while content is the line that reels them in. Your audience will spend a split second deciding whether they trust you or not, and they’re not going to use that time to dig into your content. Your design needs to grab them — and fast.”

HTML5 and Nokia.com: one size fits all

With a number of exciting HTML5-based projects already under its belt, Nokia is leading the way with the use of HTML5 at Nokia.com and also its online Maps.

One of the best bits about the new technology is the fact it enables a standardised experience across a range of different platforms: laptops and PCs, smartphones, tablets, Smart TVs – with an HTML5 site you’ll be able to browse the same content and get a near identical experience whatever you’re using.

“The design is all about simplicity, desirability and authenticity.”

nokia.com global html5 responsive

Responsive #Switch Campaign Hub in HTML5

nokia switch hub responsive html5

Web Platform Docs

The future for HTML5 also looks exciting, thanks to Web Platform Docs. As a founding steward, Nokia has been instrumental in the creation of Web Platform Docs, which is a community website that provides all the relevant tools for developers without the need to visit multiple sites.

The Anything Graph

I feel pretty! Facebook releases broad test of new status actions | VentureBeat

“If you’re seeing a new way to share status messages that include pre-thought-out actions such as “feeling,” “eating,” and “watching,” Facebook is doing a broad test of these actions”.

the feel graph facebook actions advertising3

Facebook’s biggest change yet: Actions are here | VentureBeat

“A slew of new partners are using Actions, the Facebook feature that will let developers make just about any verb a semantically cross-indexed link.

facebook-actions-partners-apps-advertising3

Facebook-linked apps you use might show other lists — for example, clothes you’ve worn, products you want, books you’ve read, movies you’ve reviewed — anything you’ve talked about on the network or on Facebook-connected sites around the web.

Discover what your friends are listening to/planning/collecting/discussing/thinking…all your stories will be told, not through a universe of apps, but universally on Facebook and with a structured context.

Actions are kind of the Holy Grail of semantic data, defining relation types between people, objects, content, places, businesses, and so much more. If users warm to the idea of Actions, it might also be one of the most valuable and lucrative move Facebook will ever make.

Photo UX

Chinwag Psych – Shut the F#$% Up and Listen

Craig Sullivan’s talk on practically applying psychological insights, customer feedback, behavioural and analytics data – to split testing hypothesis to increase ROI.

The presentation is full of resources and new insights & best practices on Photo UX.

More presentations form Chinwag’s Psych conference can be found here.

Science Behind Colors In Marketing

Why Is Facebook Blue? | Fast Company | Business + Innovation

After all, sight is the strongest developed sense one in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone. So how do colors really affect us, and what is the science of colors in marketing, really?

Color Emotion Guide

It’s fascinating that tweaking something as small as the color can completely change an outcome.

Try here, how good you are in identifying Corporate Shades?

Digital Transformation

Presented at University of Tallinn, Estonia (the home of Skype)

Consumers have changed and so has Marketing. The pace of change is accelerating, putting more pressure on organizations to embrace this new Digital Reality and transform the way they market.
Nokia has been at the forefront of this change by leveraging Digital Media and new ways of Marketing to engage Consumers in meaningful ways.

Transforming Nokia’s Marketing Organization successfully, requires a comprehensive program utilizing all relevant levers to drive this change. This presentation will give you insights around the latest (digital) marketing trends and the successful approach Nokia has taken to adopt to this new Digital Reality.

Future of Digital

Business Insider