Archive for the ‘ Video ’ Category

No more Prime Time (TV)

In the Age of TiVo and Web Video, What Is Prime Time? – New York Times

tivo-boxWho stole six million viewers? That’s the number who were watching prime time television last May, a month affectionately known as “sweeps,” but have disappeared this year, according to the overnight Nielsen ratings.
In the past television season, there has been a sharp increase in time-shifting. Some of the six million are still watching, but on their own terms, thanks to TiVos and other digital video recorders, streaming video on the Internet, and cable video on demand offerings. So while overall usage of television is steady, the linear broadcasts favored by advertisers are in decline.

One in four American households now uses a digital video recorder to time-shift shows and skip commercials. While they enable viewers to watch more hours of television, they hurt the rate of commercial recognition, as about half of all commercials are skipped in time-shifting modes.

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Create TV ads Online

Spot Runner

article-largeSpot Runner’s online system is changing the way advertisers are thinking about creating, planning and buying all forms of media from local television to online search. Bant Breen interviews Andrew Bloom of Spot Runner about the company’s services and direction. 

 

 

  

YouTube by the Numbers

Data Mining: Text Mining, Visualization and Social Media:

Tim Wintle of Rubberductions forwarded me a pointer to a new piece of research which analyses viewership for YouTube videos in the first month. Key findings In the first month on YouTube:

  • 70% of videos get at least 20 views
  • 50% of videos get at least 100 views

  • Fewer than 20% of videos get more than 500 views

  • Fewer than 10% of videos get more than 1, 500 views

  • 3% of videos get more than 25, 000 views

  • Around 1% of videos get more than 500, 000 views

These numbers are described by the following chart:
youtube

 

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