Archive for the ‘ Video ’ Category

Digital Transformation

Presented at University of Tallinn, Estonia (the home of Skype)

Consumers have changed and so has Marketing. The pace of change is accelerating, putting more pressure on organizations to embrace this new Digital Reality and transform the way they market.
Nokia has been at the forefront of this change by leveraging Digital Media and new ways of Marketing to engage Consumers in meaningful ways.

Transforming Nokia’s Marketing Organization successfully, requires a comprehensive program utilizing all relevant levers to drive this change. This presentation will give you insights around the latest (digital) marketing trends and the successful approach Nokia has taken to adopt to this new Digital Reality.

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Future of Digital

Business Insider

Video Games History

1975-2011 – Chart Porn

Gaming History

Digital Optimization Insights

Adobe 2012 Digital Marketing Optimization Survey

Across organizations worldwide, marketing momentum and budget is shifting to digital channels — particularly mobile and social media — making testing and optimization essential components of any successful online marketing initiative.

The Adobe 2012 Digital Marketing Optimization Survey results have just been released, offering insights into optimization strategies and tactics for enhancing customer experiences from over 1700 leading digital marketers. This go-to guide for online marketing reveals how:

  • Social media has taken a valued role as a bona fide marketing channel
  • Agility is crucial to taking advantage and understanding new customer insights
  • Testing throughout the conversion funnel helps marketers identify the direct links to conversion behavior

budget for optimization

future optimization strategies

Digital Marketing Transformation at Nokia

iStrategy Conference in London

Digital Tomorrow is already here!

Socialnomics: Videos by Erik Qualman

The Future of TV?

YouTube’s Slick New TV Mode – Mashable

“The coolest part of the experience is that you can control the experience from your smartphone. Simply visit youtube.com/pair after activating and naming the device — YouTube calls this your TV, but you can also use a computer and web browser — and enter in a code”

Also see earlier post: Internet = TV

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