Archive for the ‘ Mobile ’ Category

The Geosocial Universe

Infographic: A Look At The Size And Shape Of The Geosocial Universe In 2011


Mobile Life in Southeast Asia

TNS – Mobile Life

Mobile Life is an annual investigation from TNS designed to provide a deeper understanding of today’s global mobile device consumers and the future impact mobile will have on our digital landscape.

34,000* interviews with mobile users across over 43 countries (including Australia, Indonesia, Philippines, Singapore, Thailand and Vietnam) provides insight into how consumers across the world are using and interacting with mobile technology and delivers a better understanding of the end-to-end consumer experience and how this will change in the future.

  • The number of mobile web users visiting social networking sites grew from 30% to 46% globally, and from 26% to 50% in emerging markets*, leapfrogging much of the developed markets.
  • Only 18% of consumers globally managed to upload photos or video directly to the web from their mobiles, during the same period, but a further 44% would be interested in doing so in future.
  • Consumers in emerging markets are more likely to want to upload content (49%), but more than half (55%) do not have the ability to do so.

Mobile Advertising Trends 2011

Smaato Blog

Based on a Merrill Lynch Report the worldwide mobile ad spend will rise to from $11.4 to $20 billion in 2011.

Yearly comparisons show that mobile campaigns in the past year have done a great job of capturing consumers’ attention (the Mobile Ad Awareness metric) and educating them (the Message Association metric). For the most part, the other metrics have remained relatively stable over the past three years, demonstrating that mobile is maintaining its effectiveness, even as it becomes more established.

Asia is still the leader in mobile advertising and will proceed being the strongest market in terms of ad spending.
In Asia 433 million mobile internet users generate more than 16 billion page impressions on a daily basis in mobile.

Digital Branding Effectiveness

Millard Brown’s Dynamic Logic Research StudiesOnline Branding


DL MarketNormRich Media

pdf_icon View the electronic version of ‘DL Rich Media Branding

‘.Mobile Branding

pdf_icon View the electronic version of ‘DL Mobile Overview‘.Video Branding
According to comScore, brands using

online video have seen lifts of anywhere from 20 percent – 40 percent in terms of incremental buying.

pdf_icon View the electronic version of ‘DL Video Effectivenss‘.

pdf_icon View the electronic version of ‘BrightCove vCommerce White Paper‘.