Archive for the ‘ Design ’ Category

The Beautiful Web

Inside the New York Times’ Web Redesign | The Verge

“A multiplatform, responsive redesign for the web, especially with a new focus on ads, often signals that a media company is pulling back some of its energy from its native apps, but Adelman and Larson say that isn’t the case here; it’s more that the NYT is taking elements from its native apps and one-off, designed stories like the acclaimed “Snow Fall,” and making them part of the everyday web platform.”

snowfall nyt

Content and Design: Reeling In Your Audience

“When it comes to online audiences, design is the hook while content is the line that reels them in. Your audience will spend a split second deciding whether they trust you or not, and they’re not going to use that time to dig into your content. Your design needs to grab them — and fast.”

HTML5 and Nokia.com: one size fits all

With a number of exciting HTML5-based projects already under its belt, Nokia is leading the way with the use of HTML5 at Nokia.com and also its online Maps.

One of the best bits about the new technology is the fact it enables a standardised experience across a range of different platforms: laptops and PCs, smartphones, tablets, Smart TVs – with an HTML5 site you’ll be able to browse the same content and get a near identical experience whatever you’re using.

“The design is all about simplicity, desirability and authenticity.”

nokia.com global html5 responsive

Responsive #Switch Campaign Hub in HTML5

nokia switch hub responsive html5

Web Platform Docs

The future for HTML5 also looks exciting, thanks to Web Platform Docs. As a founding steward, Nokia has been instrumental in the creation of Web Platform Docs, which is a community website that provides all the relevant tools for developers without the need to visit multiple sites.

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Photo UX

Chinwag Psych – Shut the F#$% Up and Listen

Craig Sullivan’s talk on practically applying psychological insights, customer feedback, behavioural and analytics data – to split testing hypothesis to increase ROI.

The presentation is full of resources and new insights & best practices on Photo UX.

More presentations form Chinwag’s Psych conference can be found here.

Science Behind Colors In Marketing

Why Is Facebook Blue? | Fast Company | Business + Innovation

After all, sight is the strongest developed sense one in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone. So how do colors really affect us, and what is the science of colors in marketing, really?

Color Emotion Guide

It’s fascinating that tweaking something as small as the color can completely change an outcome.

Try here, how good you are in identifying Corporate Shades?

Digital Transformation

Presented at University of Tallinn, Estonia (the home of Skype)

Consumers have changed and so has Marketing. The pace of change is accelerating, putting more pressure on organizations to embrace this new Digital Reality and transform the way they market.
Nokia has been at the forefront of this change by leveraging Digital Media and new ways of Marketing to engage Consumers in meaningful ways.

Transforming Nokia’s Marketing Organization successfully, requires a comprehensive program utilizing all relevant levers to drive this change. This presentation will give you insights around the latest (digital) marketing trends and the successful approach Nokia has taken to adopt to this new Digital Reality.

Organic Org Chart

Infographic: Watch A Company’s Management Team Mutate Over 4 Years | Co.Design

The Master Of Media

Six Pixels of Separation – Marketing and Communications Blog

“Clay Shirky author of Here Comes Everybody and Cognitive Surplus talks about how transformative the Internet has been to our media landscape.

Beyond the power of his thinking, pay close attention to his presentation skills. In particular, the language he uses, the stories he tells and how he breakdowns complex concepts by illustrating them through fascinating and digestible examples.”

Cooperation without the Coordination

  • “More Media always means more Arguing.”

Some Natural Philosophers around 1665 created the Scientific Journal for needed Trust (>Peer Review) and as a way to syncronize ideas fast for the way of better argument.
Today’s Open Source Movement are today’s Natural Philosophers.

  • “This Cooperation without the Coordination – this is the big Change.”

The Founder of Linux has created GitHub.

  • “It lives up to the philosophical promise of Open Source!”
  • “Transparency is one-directional.”
  • “A momentous thing that can happen to a culture, is they can acquire a new style of agruing: Trial by Jury > Voting > Peer Review > Advanced system for Version Control.”
    – Clay Shirky

1.4 GB of Insights

Free Research & Presentations on the A3 SkyDrive

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