Archive for the ‘ Company ’ Category

The Solution Economy

Co.Exist | ideas + impact

“How Business, Government, and Social Enterprises are Teaming up to Solve Society’s Toughest Problems.

The companies working to better society and the planet are creating their own economy, but it’s up to us–and our governments–whether or not they succeed.

Imagine the world if we were able to double, triple, or even quadruple the number of problem solvers, the diversity of solutions, and the scale of social impacts. Imagine if every government emulated NASA and opened up its toughest challenges for the world to solve.

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We’ve started down the road to such a world. The solution revolution is a reality–and it’s growing. It grows to fill the space it’s given

  • certain regions offer habitats more hospitable for a robust solution economy than others
  • governments provide room for creativity
  • building the institutions necessary to grow the social economy
  • businesses embrace new measures of value
  • build social outcomes into business practices
  • investors trust alternative currencies of return
  • an act as free and simple as changing restrictions

Some factors important to the solution revolution are more cultural and resist change. These range from citizen expectations of the role of government to societal attitudes on business failure and risk.

The Solution Economy

Collaboration is not just helpful, but essential, for true progress.”

The Power of Hackathons – A roadmap for sustainable open innovation.

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Real-Time Marketing

6 Steps to Real-Time Marketing – Dachis Group

Real-time Marketing (RTM) is “on-the-fly” participation by brands in the events, topics, and ideas trending at that very moment among target audiences online.”

According to a eMarketer report, 53 percent of the marketers surveyed plan to make greater use of real-time data in their 2013 marketing campaigns.
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A comparison of 2010 stock prices reveals that, on average, the publicly traded Fortune 100 companies that engage in real-time communications beat the S&P 500 stock index while the others, on average, underperformed the index.
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“In order to become more real-time, brands must build the workflow and business process to efficiently and effectively execute on marketing tactics in a matter of hours – not days. This is a substantial transformation.

The 6 Steps to Real-Time Marketing

  1. Trend Identification – Identify and select trends for brand participation.
  2. Content Creation – Create brand appropriate content for real-time insertion.
  3. Brand Approval – Enforce brand standards and legal requirements. Approve content for distribution
  4. Content Publication – Schedule and coordinate real-time marketing tactics
  5. Content Moderation – Monitor community response, engage with positivity, deflate negativity
  6. Measurement – Measure performance of real-time marketing tactics. Generate reports and insights to aid optimization of future efforts.

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True real-time marketing should also be oriented at the specific conversations of target audiences that are most important to a brand. Attempting to participate in general trends is great, but global trends are a crowded and noisy place – as we saw with the royal baby conversation. For every one Oreo tweet from the Super Bowl blackout, there are 100 attempts at real-time marketing that disappear without a sound (or a re-tweet).”
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Addition, 29.09.2013: The most re-tweeted post from a Brand…EVER! 40k retweets and counting…(famous Oreo SuperBowl Light-Out Tweet has less than half):

Nokia Twitter Apple Realtime Marketing
Examples of bad RTM.

To get more details on how to implement real-time marketing in your organization, download this Dachis Group whitepaper here.

Big Data Sources

Information Revolution: Big Data Has Arrived at an Almost Unimaginable Scale | Wired.

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Digital Transformation – Conference Videos

Advertising v3.0 – YouTube Channel

On a Panel on the ‘Visions of Leaders – Future of Marketing Services‘ with Adobe, IBM and AOL on DMEXCO 2013

Speaking at the IAA Business Lunch in London about Digital Trends, Nokia’s Marketing Transformation and Unstable Media.

My similar presentation at the ‘Digital Shoreditch 2013‘  conference in London, celebrating outstanding creativity.

Digital Shoreditch Interview – TechCityInsider Live & City University London

Participating in a panel about Societal Brands at Social Media Week in New York, taking a closer look at the evolving relationship of societal brands in our social world.

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Chinwag Psych Interview: Antony Mayfield & Chris Schaumann “Design your Day” interview about Nokia‘s “Design your Day” eBook, focusing on ways to adjust your day to get the most out of it.

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Group Session and Presentation with Collider12 and their StartUps, discussing about the death of industries, the rise of mobile, and speculation over just how much media will be digital in the future.

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Summary of ‘Digital Trends and Transformation’ Presentation at #RMIC14 in Iceland, 04/2014.

TV the Future?

“Microsoft’s new video game console, the Xbox One, made its long-awaited debut last month. The real story here isn’t about video games, though.”

“Instead of seeing your cable company’s clunky on-screen menu system, you get a new guide … that can can recommend shows and let you change the channel using your voice” – CNN

…while seamlessly switching to through your life of:

  • Internet (Facebook…anything really)
  • Television
  • Music
  • Movies
  • Gaming Console (the One)
  • Apps
  • The Cloud
  • HD Video Call

…instantaneously!

Your hands will do the essential tricks.

The Beautiful Web

Inside the New York Times’ Web Redesign | The Verge

“A multiplatform, responsive redesign for the web, especially with a new focus on ads, often signals that a media company is pulling back some of its energy from its native apps, but Adelman and Larson say that isn’t the case here; it’s more that the NYT is taking elements from its native apps and one-off, designed stories like the acclaimed “Snow Fall,” and making them part of the everyday web platform.”

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Content and Design: Reeling In Your Audience

“When it comes to online audiences, design is the hook while content is the line that reels them in. Your audience will spend a split second deciding whether they trust you or not, and they’re not going to use that time to dig into your content. Your design needs to grab them — and fast.”

HTML5 and Nokia.com: one size fits all

With a number of exciting HTML5-based projects already under its belt, Nokia is leading the way with the use of HTML5 at Nokia.com and also its online Maps.

One of the best bits about the new technology is the fact it enables a standardised experience across a range of different platforms: laptops and PCs, smartphones, tablets, Smart TVs – with an HTML5 site you’ll be able to browse the same content and get a near identical experience whatever you’re using.

“The design is all about simplicity, desirability and authenticity.”

nokia.com global html5 responsive

Responsive #Switch Campaign Hub in HTML5

nokia switch hub responsive html5

Web Platform Docs

The future for HTML5 also looks exciting, thanks to Web Platform Docs. As a founding steward, Nokia has been instrumental in the creation of Web Platform Docs, which is a community website that provides all the relevant tools for developers without the need to visit multiple sites.

The Anything Graph

I feel pretty! Facebook releases broad test of new status actions | VentureBeat

“If you’re seeing a new way to share status messages that include pre-thought-out actions such as “feeling,” “eating,” and “watching,” Facebook is doing a broad test of these actions”.

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Facebook’s biggest change yet: Actions are here | VentureBeat

“A slew of new partners are using Actions, the Facebook feature that will let developers make just about any verb a semantically cross-indexed link.

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Facebook-linked apps you use might show other lists — for example, clothes you’ve worn, products you want, books you’ve read, movies you’ve reviewed — anything you’ve talked about on the network or on Facebook-connected sites around the web.

Discover what your friends are listening to/planning/collecting/discussing/thinking…all your stories will be told, not through a universe of apps, but universally on Facebook and with a structured context.

Actions are kind of the Holy Grail of semantic data, defining relation types between people, objects, content, places, businesses, and so much more. If users warm to the idea of Actions, it might also be one of the most valuable and lucrative move Facebook will ever make.

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