Archive for the ‘ Agency ’ Category

Agency Report 2007

Advertising Age – DataCenter: Agency 2007

TOP INTERACTIVE AGENCIES

RANK

U.S. INTERACTIVE REVENUE

2006

AGENCY [PARENT]

HEADQUARTERS

2006 REVENUE

%CHG

1

Avenue A/Razorfish [aQuantive]

Seattle

$235.4

24.1

2

Sapient* [Sapient Corp.]

Cambridge, Mass.

228.0

29.6

3

Digitas* [Publicis]

Boston

163.2

5.3

4

Wunderman* [WPP]

New York

113.4

NA

5

Rapp Collins Worldwide* [Omnicom]

New York

107.1

11.7

6

OgilvyInteractive* [WPP]

New York

103.2

13.2

7

Organic* [Omnicom]

San Francisco

102.0

41.7

8

AKQA

San Francisco

98.0

58.1

9

DraftFCB* (MS) [Interpublic]

Chicago/New York

94.1

4.3

10

IMC2*

Dallas

92.7

44.9

pdf_icon Download the electronic version of Agency Family Trees free of charge.

 

Most respected agencies (in UK)

 

1

Glue London

2

Dare

3=

AKQA

3=

Poke

5

Profero

6=

Graphico

6=

LBi

6=

R/GA

 

 

 

 

 

 

 

 

 

 

Most influential person (in UK)

 

Rank

Name

Title

Agency

1

Wayne Arnold

UK MD

Profero

2

Mark Cridge

CEO

Glue London

3=

Ajaz Ahmed

Chairman

AKQA

3=

Russell Davies

Planner and blogger

 

 

 

 

 

 

Advertisements

Thousands of Versions of Ads

It’s an Ad, Ad, Ad, Ad World – New York Times

It is only a matter of time until nearly all advertisements around the world are digital.

The plan is to build a global digital ad network that uses offshore labor to create thousands of versions of ads. Then, using data about consumers and computer algorithms, the network will decide which advertising message to show at which moment to every person who turns on a computer, cellphone or — eventually — a television.

More simply put, the goal is to transform advertising from mass messages and 30-second commercials that people chat about around the water cooler into personalized messages for each potential customer.

Greater production capacity is needed, Mr. Kenny says, to make enough clips to be able to move away from mass advertising to personalized ads. He estimates that in the United States, some companies are already running about 4,000 versions of an ad for a single brand.

Publicis is trying to carve out a niche as a middleman between those online giants and the consumer brand companies that buy advertising.

As the Internet emerged, Digitas developed a platform it calls Dashboards to break online ads into their components and figure out which pieces work for which audiences.

Which Ad is Aimed at You?

 

Advertising Is In ‘A World Of Hurt’

Report: Advertising Is In ‘A World Of Hurt’

forresterForrester Research believes today’s ad agencies are not well-structured to take on tomorrow’s marketing challenges, needing to move from making messages to establishing community connections. …
Pushing messages would give way to encouraging voluntary engagement, and ongoing conversations would replace time-based campaigns. …Consumers increasingly do not trust marketing messages. Instead, they rely on advice from friends and others in their various communities to make product decisions, while using tech tools to tune out ad messages they deem irrelevant. Digital agencies have gone farther, in Forrester’s estimation, in centering their businesses around "interaction," but it finds them lacking in the branding skills of traditional shops.

Agency v2.0 posts by David Armano on Logic + Emotions Blog

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