Power of Color

What Your Logo’s Color Says About Your Company – FastCompany

“Neuroscientist Bevil Conway, who has focused his recent research almost entirely on the neural machinery behind color, believes the science behind color processing to be very powerful and completely underexploited.

3028378-inline-i-1-what-your-logos-color-may-say-about-your-company-infographic

According to research complied by web design and marketing company WebPageFX, people make a subconscious judgment about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on color alone. In fact, almost 85% of consumers cite color as the primary reason they buy a particular product, and 80% of people believe color increases brand recognition.”

3028378-inline-i-5-what-your-logos-color-may-say-about-your-company-infographicThe Effect of Color on Conversion Rate

  1. 85% of the shoppers say that color is the reason they make a purchase
  2. 66% of us wouldn’t buy an appliance if it is not in the color we want
  3. We recognize the colored adds in a magazine 26% more than the B&W ones

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