Marketers vs. Consumers

After surveying 250 marketing executives and over 2,000 consumers, it’s clear that what marketers consider to be high-value engagement is not always thought of in the same way by consumers.

The above line is from a recent report put out by Forbes Insights and Turn called “The New Rules of engagement: Measuring the Power of Social Currency” and unfortunately continues a trend: a Major Disconnect Between Brands and Consumers.”

Consumers vs. Marketers

Also see: IBM’s From Social Media to Social CRM – What customers wantPaper

via Social Media Today

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