Display Business Trends

Data (tens of billions of impressions) from Google, 2011

“Publishers [and any digital marketer] worldwide may find [this Global Trend Guide] useful in planning digital strategies, gleaning new insights, and supporting their hunches.

Global Publishers Sell-Through Rate 62% in 2011

AdExchanges

Spend on the Ad Exchange via real-time bidding (RTB) grew from 58% at the end of 2010 to 72% by the end of 2011.

Mobile

Growth in mobile usage has exploded with impressions on the Ad Exchange and AdSense platforms increasing by 250% over Q3 and Q4 2011

Video

Videos tell stories — it offers creative opportunities that attract brand advertisers, and partly due to tremendous viewer demand.”

See ‘Video’ Posts for more insights and trends on Video Ads.

Read the full report.

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