Nike = Digital > Traditional

Nike: ‘Digital more valuable than traditional’ | Marketing Week

“The purchase of any Nike product needs to be the beginning if the relationship. Nike created an “ecosystem” of digital services that complement its product range and encourage consumers to connect with the brand daily.

Nike has built a marketing strategy into a business strategy.

Connecting with consumers using digital channels is more valuable and powerful to brands than anything that can be achieved with traditional marketing methods.

Good marketing is solving things for people, making things easier and helping people get better at what they want to do.

When you have millions of people that come back and reconnect with your brand multiple times a week, your realise that that connection is more valuable and powerful than any traditional pushed marketing messages.”

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