Multi Screening


The most important insights that are coming out of their research:

  1. Mobile internet usage continues to grow rapidly
  2. There are key internet activities that are becoming device agnostic
  3. Applying the target audience lens to strategy is becoming more important than ever

People in emerging markets are leading the way in terms of penetration of mobile internet usage.

The device used no longer determines how people behave online, instead it is the activities that determine the device that is fit for purpose.

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