Adaptive Social Business

The Adaptive emergent collaboration Framework – Search Engine Watch

Linear approaches to enterprise collaboration and/or social CRM aren’t pragmatic or realistic.

Organizations looking to implement either customer-facing or employee-facing social initiatives (a.k.a. enterprise 2.0 and social CRM) need an adaptive social business framework.

Addresses and shows the common elements among organizations that are investing in social business while allowing for flexibility.

As Gil Yehuda has said, “it’s very healthy to view a social initiative as a business initiative.”

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