Customer Engagement Agencies

The Evolution Of CEA – Forrester Research

As the demand for customer intelligence CI from business stakeholders grows and more organizations increase their CI maturity, organizations’ marketing agency needs have also changed.

The Emerging Customer Engagement Agency Landscape

A few traditional marketing services providers have recognized this need and are investing in services ranging from strategy development to creative execution to media buying. In this report, we explore the evolution of this model and provide a look ahead at the new customer engagement agencies.

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