21st Century Marketer

What’s Required of the Next Generation of Marketers – Advertising Age

Tomorrow’s marketers will have to be well-rounded multi-disciplinarians who understand not only creative, but also digital marketing, social media and new technologies — and how those all complement one another — as well as how to back up a plan with data and analytics.

  • Ability to read and speak (big) data
  • Agile learners
  • Deep understanding of digital
  • Integrated-marketing capabilities
  • Industry-specific knowledge


The 6 Ways Digital and Social Media Changes the Game for Leadership – John Bell

  1. No one rules by authority but rather by influence
  2. Listening directly to customers and stakeholders is a leader’s greatest tool
  3. Adapting to digital and social technologies and customer behaviors requires a SWAT team-mentality
  4. We need an organization of great communicators not just a leader or spokespeople
  5. Always be piloting
  6. Some of leadership ought to be crowdsourced; judgment should not

A Year in the Life of a Social Media Strategist – CMS Wire

Why Digital Talent Doesn’t Want To Work At Your Company | Fast Company

Digital talent won’t want to work at your company if:

  • Every element of their work will be pored over by multiple layers of bureaucracy.
  • Mediocre is good enough.
  • Trial and error is condemned.
  • Your company is structured so it takes a lifetime to get to the top, and as such there are no digital experts in company-wide leadership positions.
  • Your offices are cold, impersonal and downright stodgy.

When all of these digital-talent deterring points are addressed, company leadership has effectively and proactively demonstrated the company’s dedication to a digital transformation. It is at this time that their words, a broadly communicated firm stance on the significance of the company’s digital goals, will make the most impact. Without this conspicuous top-down support, politics in the organization or simply one influential disbeliever can hinder the effort, limit the extent of digital integration possible, and discourage valuable employees.

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