Our Mobile Planet

Interactive Global Research by Google, Ipsos and MMA

Our Mobile Planet is a new free consumer data resource, that gives users access to the “Global Mobile Research: The Smartphone User & The Mobile Marketer”.

It also features an interactive tool that allows creation of custom charts that will deepen understanding of the mobile consumer and support data driven decisions on mobile strategies.

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Context

This is my private blog - any opinion expressed here does not necessarily represent the views of my previous employer, which was Microsoft Mobile Devices.
In my role there as Global VP, Consumer Engagement (Digital & Social Marketing and CEM), I was leading all things Digital and co-wrote the next chapter of Microsoft's Digital success story.

Click here for more Context about this Blog.

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