End of Business

Brian Solis » The End of Business as Usual

The mobile web, social media, gamification, real-time have forced us to rewire the way we think about and run our businesses. Consumers are creating a new digital culture, shifting business landscapes one tweet at a time.
New networks have created an ever-expanding “egosystem,” in which everyday people believe their lives deserve 24-hour broadcasts.
But now, we need to decipher the significance of this behavior and understand where the social and mobile web is headed. At the heart of all of this, a new breed of consumer is emerging, and they’re changing the very foundation of business.

Brian Solis’s Movie: ‘The End of Business As Usual’ explores each layer of this complex consumer revolution that is changing the future of business, media, and culture. As consumers connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive.


Insights include:

  • Shared experiences are redefining brands in digital consumer landscapes, and astute brands can now also create and steer these experience
  • Consumer influence is growing, and businesses can use this to their advantage
  • Connect with a rising audience and with audi- ences of audiences through new touchpoints between consumers, brands, and new influencers
  • Create a culture of change to earn trust, influence, and significance among connected customers
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