Its easy to dismiss Twitter as jabber, but smart marketers will recognize it as a stream of free consumer data to be mined in near-real time.
Online visualization tools can help pinpoint what consumers are reading and sharing, elucidate memes in the chatter, and unearth trends.
This is my private blog - any opinion expressed here does not necessarily represent the views of my previous employer, which was Microsoft Mobile Devices.
In my role there as Global VP, Consumer Engagement (Digital & Social Marketing and CEM), I was leading all things Digital and co-wrote the next chapter of Microsoft's Digital success story.
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