Its easy to dismiss Twitter as jabber, but smart marketers will recognize it as a stream of free consumer data to be mined in near-real time.
Online visualization tools can help pinpoint what consumers are reading and sharing, elucidate memes in the chatter, and unearth trends.
This is my private blog - any opinion expressed here does not necessarily represent the views of my previous employer, which was Microsoft Mobile Devices.
In my role there as Global VP, Consumer Engagement (Digital & Social Marketing and CEM), I was leading all things Digital and co-wrote the next chapter of Microsoft's Digital success story.
RT @leschwartzberg: It blew my mind when someone said, “Stop thinking about this year as the warmest for the last 100 years, but the cooles… 3 days ago
RT @Greenpeace: Dear governments,
Our planet is in 🔥 crisis. 🔥
You cannot ignore this another second.
People are dying.
Ecosystems are… 5 days ago
RT @GretaThunberg: In 2010 our leaders signed "ambitious goals to protect wildlife and ecosystems”. By 2021 they'd failed on every single o… 5 days ago
RT @Quicktake: January 6, 2021 vs. June 1, 2020:
Here’s a look at how law enforcement responded to Trump supporters on Capitol Hill on Wed… 1 week ago
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