Coca Cola’s Content 2020

Coke Video on YouTube

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing.

In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company explains how Coke is planning to leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling.

 

Part Two

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