Half-Life of a Post

Why “Second Chance” Tweets Matter: After 3 Hours, Few Care About Socially Shared Links – Searchengine Land

There have been various studies suggesting that if someone doesn’t see a tweet or a Facebook post within a few hours, they’ll never see it at all. Now link shortening service Bit.ly is out with another. After three hours, Bit.ly has found, links have sent about all the traffic they’re going to send.And the numbers:

  • Twitter: 2.8 hours
  • Facebook: 3.2 hours
  • YouTube: 7.4 hours


Recent findings from PageLever revealed the reach of your Facebook Page may be far less than you think.  The data shows an average of 7.49% of fans view posts on a daily basis.

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