The Web is Dead – Part 2

Mobile Apps Put the Web in Their Rear-view Mirror.

A new platform shift is taking place.  In 2011, for the first time, smartphone and tablet shipments exceed those of desktop and notebook shipments.
Flurry compares how daily interactive consumption has changed over the last 12 months between the web (both desktop and mobile web) and mobile native apps.

  • The average user now spends 9% more time using mobile apps than the Internet
  • Growing at 91% over the last year, users now spend over 81 minutes on mobile applications per day
  • Facebook has increasingly taken its share of time spent on the Internet, now making up 14 of the 74 minutes spent per day by consumers

Considering Facebook’s recent leak regarding Project Spartan, an effort to run apps within its service on top of the mobile Safari browser, thus disintermediating Apple, it appears Facebook seeks to counter both Apple and Google’s increasing control over consumers as mobile app usage proliferates.

The Web is shrinking

Facebook is quietly eating up all the time we spend on the web at the expense of all other static non-Facebook sites, according to an analysis by Ben Elowitz CEO and founder of Wetpaint, a digital media startup. If you exclude online video, and mobile web consumption, Elowitz says, “the web is shrinking.”
As the document Web of old shrinks, the new connected Web expands and delivers experiences that make our time online more effective, efficient, and enjoyable. And that changes the role of companies on the Web from mere content publishers or providers to truly connected digital partners for real people.

Read the ‘The Web is Dead – Part 1’ here.

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