Understanding Mobile Users

Google’s recent study revealed four behavioral trends; consumers are seeking local information, searching for answers with greater urgency than desktop, finding new ways to entertain themselves, and using phones as shopping companions. Take closer look:

71% of smartphone users search because of an ad they’ve seen either online or offline.
82% of smartphone users notice mobile ads.
74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping.
88% of those who look for local information on their smartphones take action within a day.

Context

This is my private blog - any opinion expressed here does not necessarily represent the views of my previous employer, which was Microsoft Mobile Devices.
In my role there as Global VP, Consumer Engagement (Digital & Social Marketing and CEM), I was leading all things Digital and co-wrote the next chapter of Microsoft's Digital success story.

Click here for more Context about this Blog.

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