Social Media In APAC

Infographic by Edelman Digital via Penn Olson

Edelman Digital created this infographic to map out social media usage across Asia. Some key insights:

  • Facebook dominates the APAC landscape with strong presence in 9 out of the 13 countries featured in the map.
  • North Asian countries have a strong local social media presence. In China it’s RenRen, South Korea has CyWorld, Taiwan its Wretch and Japan has become a Twitter nation quickly.
  • Highest internet penetration is in New Zealand (85.40%) followed by South Korea (81.10%). But the South Korean figure is more significant, given that there is 39 million internet users out of 48 million population.
  • In terms of usage, Asian netizens are mostly using the internet for video watching especially in northern part, while southern part mostly dominated by social networking. Next usage come in line is for reading and writing, and the least usage the internet are for photo sharing, though in certain countries the percentage figure is quite high.

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