Mobile Life in Southeast Asia

TNS – Mobile Life

Mobile Life is an annual investigation from TNS designed to provide a deeper understanding of today’s global mobile device consumers and the future impact mobile will have on our digital landscape.

34,000* interviews with mobile users across over 43 countries (including Australia, Indonesia, Philippines, Singapore, Thailand and Vietnam) provides insight into how consumers across the world are using and interacting with mobile technology and delivers a better understanding of the end-to-end consumer experience and how this will change in the future.

  • The number of mobile web users visiting social networking sites grew from 30% to 46% globally, and from 26% to 50% in emerging markets*, leapfrogging much of the developed markets.
  • Only 18% of consumers globally managed to upload photos or video directly to the web from their mobiles, during the same period, but a further 44% would be interested in doing so in future.
  • Consumers in emerging markets are more likely to want to upload content (49%), but more than half (55%) do not have the ability to do so.
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