Mobile Advertising Trends 2011
Based on a Merrill Lynch Report the worldwide mobile ad spend will rise to from $11.4 to $20 billion in 2011.
Yearly comparisons show that mobile campaigns in the past year have done a great job of capturing consumers’ attention (the Mobile Ad Awareness metric) and educating them (the Message Association metric). For the most part, the other metrics have remained relatively stable over the past three years, demonstrating that mobile is maintaining its effectiveness, even as it becomes more established.
Asia is still the leader in mobile advertising and will proceed being the strongest market in terms of ad spending.
In Asia 433 million mobile internet users generate more than 16 billion page impressions on a daily basis in mobile.
