Social Media Governance

Social Media Governance by Chris Boudreaux

As organizations evolve beyond experimenting with social media and begin to use social media to pursue larger objectives, many organizations feel challenged to provide the right balance of empowerment and accountability to their employees – to truly engage their customers and other stakeholders, and to leverage employees in the market while ensuring appropriate accountability for results and managing potential risks to the organization.

Chris Boudreaux recently examined 46 social media policy documents (out of 154 policies) from a wide range of B2B, B2C, non-­profit and government organizations. – here the summary of the Best Practices:

  1. Create at least two policies, as follows:
    a.  One policy that sets expectations and boundaries for all employees, including any relevant limitations or suggestions for the personal use of social media.
    b.  Operational guidelines for employees working in social media as part of their job.
  2. Determine valuable opportunities to leverage your employees as ambassadors in your markets, then provide guidance that helps your employees to achieve greater impact and value in their social media interactions.
  3. Support your employees and let them know where your boundaries lie. For example, tell them whether they are permitted to use your organizational trademarks, such as logos, in their personal content. Don’t leave them guessing.
  4. Provide the right information to the right people at the right times. Create distinct documents with specific purposes that your employees are are likely to consume.
    a.  Help employees understand the benefits of the document, then post the document where employees can easily find it as needed.
    b.  If you want to create a positive impression of your brand, post it publicly, and consider posting the policy at:
  5. Provide hyperlinks in your social media policy to all relevant policies. Make it easy for your employees to find additional information as required.
    a.  Also provide a link to relevant contacts, such as email addresses of key personnel or URLs of internal web pages that provide relevant information.

In addition to the above database of 154 social media policy documents, Chris is sharing 177 reports, studies and inights papers.

Click on the Link to download PDF View the electronic version of ’Social Media Policy Analysis‘.

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