Google: 7 Predictions for the Future of Display Ads
Google Announces Seven Predictions for the Future of Display Ads – NYTimes.com
Google might be late to the display advertising game, but it wants Madison Avenue to know that it will be ahead of the game in the future:
- Two new kinds of video ads for YouTube and predicted that half of display ads would include cost-per-view videos
- Half of the audience will be viewing ads in real-time – “millions of possible permutations”
- Cellphone screens would be the No. 1 screen for viewing the Web by 2015 – people will be able to take a cellphone photo of a print automobile ad and see the car in 3-D, zoom in and visit the company’s Web site
- In addition to measuring engagement with rich media ads and video views, other examples of new forms of advertising measurement include “sentiment analysis” and geo-based metrics will allow marketers to measure the increase in foot traffic or to their stores
- Three quarters of all ads will be socially enabled
- Rich media ads will comprise 50% of all campaigns
- Display advertising will grow to be a $50 billion market
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