The Web Is Dead

Long Live the Internet – Wired 

Over the past few years, one of the most important shifts in the digital
world has been the move from the wide-open Web to semiclosed platforms
that use the Internet for transport but not the browser for display.
It’s driven primarily by the rise of the iPhone model of mobile
computing, and it’s a world Google can’t crawl, one where HTML doesn’t

And it’s the world that consumers are increasingly choosing, not
because they’re rejecting the idea of the Web but because these
dedicated platforms often just work better or fit better into their
lives (the screen comes to them, they don’t have to go to the screen).

The fact that it’s easier for companies to make money on these platforms
only cements the trend. Producers and consumers agree: The Web is not
the culmination of the digital revolution.

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