Indonesia leads global surge in Twitter usage

comScore released a report on Twitter.com growth worldwide

The
study found that in June, nearly 93 million Internet users visited
Twitter.com, an increase of 109 percent from the previous year, as the
social networking site achieved strong gains across all global regions.
Indonesia reported the highest penetration, with 20.8 percent of
Internet users in the country visiting Twitter.com that month.

“Today nearly 3 out of 4 global Internet users access social networking
sites each month, making it one of the most ubiquitous activities
across the web. As more users around the world have become acquainted
with connecting and expressing themselves through social media, it has
created an environment where new media like Twitter can emerge globally
in a relatively short period of time.”

Visitation to Twitter.com by Global Regions June 2010 vs. June 2009 Total Audience, Age 15+ – Home & Work Locations* Source: comScore Media Metrix
	Unique Visitors (000)
	Jun-09	Jun-10	% Change
Worldwide	44,520	92,874	109
Latin America	3,792	15,377	305
Asia Pacific	7,324	25,121	243
Middle East – Africa	2,058	4,987	142
Europe	10,956	22,519	106
North America	20,390	24,870	22

Top 20 Markets by Twitter Penetration June 2010 Total Audience, Age 15+ – Home & Work Locations* Source: comScore Media Metrix
Location	% Reach
Worldwide	7.4
Indonesia	20.8
Brazil	20.5
Venezuela	19.0
Netherlands	17.7
Japan	16.8
Philippines	14.8
Canada	13.5
Mexico	13.4
Singapore	13.3
Chile	13.2
United States	11.9
Turkey	11.0
United Kingdom	10.9
Argentina	10.5
Colombia	9.6
South Korea	9.3
Ireland	8.4
India	8.0
Malaysia	7.7
New Zealand	7.5

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

2010

08/12

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Research

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