Indonesia leads global surge in Twitter usage

comScore released a report on Twitter.com growth worldwide

The
study found that in June, nearly 93 million Internet users visited
Twitter.com, an increase of 109 percent from the previous year, as the
social networking site achieved strong gains across all global regions.
Indonesia reported the highest penetration, with 20.8 percent of
Internet users in the country visiting Twitter.com that month.

“Today nearly 3 out of 4 global Internet users access social networking
sites each month, making it one of the most ubiquitous activities
across the web. As more users around the world have become acquainted
with connecting and expressing themselves through social media, it has
created an environment where new media like Twitter can emerge globally
in a relatively short period of time.”

Visitation to Twitter.com by Global Regions
June 2010 vs. June 2009


Total Audience, Age 15+ – Home & Work Locations*


Source: comScore Media Metrix
 
Unique Visitors (000)
Jun-09 Jun-10 % Change
Worldwide
44,520
92,874
109
Latin America
3,792
15,377
305
Asia Pacific
7,324
25,121
243
Middle East – Africa
2,058
4,987
142
Europe
10,956
22,519
106
North America
20,390
24,870
22



Top 20 Markets by Twitter Penetration
June 2010


Total Audience, Age 15+ – Home & Work Locations*


Source: comScore Media Metrix
Location % Reach
Worldwide 7.4
Indonesia
20.8
Brazil
20.5
Venezuela
19.0
Netherlands
17.7
Japan
16.8
Philippines
14.8
Canada
13.5
Mexico
13.4
Singapore
13.3
Chile
13.2
United States
11.9
Turkey
11.0
United Kingdom
10.9
Argentina
10.5
Colombia
9.6
South Korea
9.3
Ireland
8.4
India
8.0
Malaysia
7.7
New Zealand
7.5

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

Advertisements
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: