Indonesia leads global surge in Twitter usage
comScore released a report on Twitter.com growth worldwide
Twitter.com, an increase of 109 percent from the previous year, as the
social networking site achieved strong gains across all global regions.
Indonesia reported the highest penetration, with 20.8 percent of
Internet users in the country visiting Twitter.com that month.
The
study found that in June, nearly
Twitter.com, an increase of 109 percent from the previous year, as the
social networking site achieved strong gains across all global regions.
Indonesia reported the highest penetration, with 20.8 percent of
Internet users in the country visiting Twitter.com that month.
“Today nearly 3 out of 4 global Internet users access social networking
sites each month, making it one of the most ubiquitous activities
across the web. As more users around the world have become acquainted
with connecting and expressing themselves through social media, it has
created an environment where new media like Twitter can emerge globally
in a relatively short period of time.”
| Visitation to Twitter.com by Global Regions June 2010 vs. June 2009 Total Audience, Age 15+ – Home & Work Locations* Source: comScore Media Metrix |
|||
| |
Unique Visitors (000) | ||
| Jun-09 | Jun-10 | % Change | |
| Worldwide |
44,520 |
92,874 |
109 |
| Latin America |
3,792 |
15,377 |
305 |
| Asia Pacific |
7,324 |
25,121 |
243 |
| Middle East – Africa |
2,058 |
4,987 |
142 |
| Europe |
10,956 |
22,519 |
106 |
| North America |
20,390 |
24,870 |
22 |
| Top 20 Markets by Twitter Penetration June 2010 Total Audience, Age 15+ – Home & Work Locations* Source: comScore Media Metrix |
|
| Location | % Reach |
| Worldwide | 7.4 |
| Indonesia |
20.8 |
| Brazil |
20.5 |
| Venezuela |
19.0 |
| Netherlands |
17.7 |
| Japan |
16.8 |
| Philippines |
14.8 |
| Canada |
13.5 |
| Mexico |
13.4 |
| Singapore |
13.3 |
| Chile |
13.2 |
| United States |
11.9 |
| Turkey |
11.0 |
| United Kingdom |
10.9 |
| Argentina |
10.5 |
| Colombia |
9.6 |
| South Korea |
9.3 |
| Ireland |
8.4 |
| India |
8.0 |
| Malaysia |
7.7 |
| New Zealand |
7.5 |
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
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