Dwell on my Ad!
Eyeblaster 2010 Global Benchmarks
Dwell
Rate is a valuable metric to measure the effectiveness of Rich Media display
advertising. It helps marketers ascertain if consumers are actually looking at
ads.
Rate is a valuable metric to measure the effectiveness of Rich Media display
advertising. It helps marketers ascertain if consumers are actually looking at
ads.
Ads with a high Dwell Rate are more likely to have a high Conversion Rate.- A new study by Microsoft, comScore and Eyeblaster shows Dwell’s effectiveness
beyond branding.
High Dwell triples brand related search, increases traffIc by 69%, and boosts
brand engagement.
Eyeblaster Research recommends these best practices to help advertisers create better campaigns with a higher Dwell Rate:
- Place ads in environments where users spend ample time
- Utilize video to draw users’ attention
- Use more visible ad formats.
More insights and benchmarks from DoubleClick here.
View the electronic version of ‘Global Benchmarks‘.
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