Social Media Marketing Survey
2010 Social Media Marketing Industry Report
This study (survey with 1898 participants) set out to understand how marketers are using social media to grow and promote their businesses.
This study (survey with 1898 participants) set out to understand how marketers are using social media to grow and promote their businesses.
- Marketers are mostly new to social media: A significant 65% of marketers surveyed have only been involved with social media marketing for a few months or less.
- The top benefits of social media marketing: The number-one advantage of social media marketing (by a long shot) is generating exposure for the business, indicated by 85% of all marketers, followed by increasing traffic (63%) and building new business partnerships (56%).
- How much time does this take? The majority of marketers (56%) are using social media for 6 hours or more each week, and nearly one in three invest 11 or more hours weekly.
- The larger the organization, the more likely outsourcing is taking place. For example, 25.7% of large businesses and 25% of mid-sized businesses are currently outsourcing, compared to only 10.6% of sole proprietors.
View the electronic version of ‘Digital Media Study‘.
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