Can Bloggers receive free Samples?
Public relations in the recession – The Economist
In October America’s Federal Trade Commission published new guidelines for bloggers, requiring them to disclose whether they had been paid by
companies or received free merchandise. Further regulation is likely.
But that will not hamper PR’s growth, says Jim Rutherfurd of VSS. After all, companies that fall foul of the rules will need the help of a PR firm.
http://www.ftc.gov/bcp/edu/multimedia/video/endorsement-guides/endorse_mary-question1.swf
The post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service.
In October America’s Federal Trade Commission published new guidelines for bloggers, requiring them to disclose whether they had been paid by
companies or received free merchandise. Further regulation is likely.
But that will not hamper PR’s growth, says Jim Rutherfurd of VSS. After all, companies that fall foul of the rules will need the help of a PR firm.
http://www.ftc.gov/bcp/edu/multimedia/video/endorsement-guides/endorse_mary-question1.swf
The post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service.
View the electronic version of ‘FTC – Endorsement Guide‘.
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