Can Bloggers receive free Samples?

Public relations in the recession – The Economist

In October America’s Federal Trade Commission published new guidelines for bloggers, requiring them to disclose whether they had been paid by
companies or received free merchandise
. Further regulation is likely.
But that will not hamper PR’s growth, says Jim Rutherfurd of VSS. After all, companies that fall foul of the rules will need the help of a PR firm.

The post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service.

pdf_icon View the electronic version of ‘FTC – Endorsement Guide‘.

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