Power of Digital Experiences

Razorfish – Feed Report

FEED is Razorfish’s annual consumer behavior report that traditionally charts how consumers are adopting new internet technologies and digital services. This year we changed tack and focused our efforts on understanding how digital is changing the way that consumers interact with brands.

What did we find out? Experience matters. A lot. So much so that experiences are becoming the new advertising or marketing. And these experiences are having an inordinate amount of impact on how consumers perceive a brand and ultimately purchase products.

     

  

pdf_icon View the electronic version of ‘Feed Report‘.

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