The Power of Colour

The colour of money – Change Agent (by Synovate)

Research conducted by CCICOLOR $the Institute for Color Research$ has revealed that people make a subconscious judgement about a person, environment, or product within 90 seconds of introduction, and that up to 90% of that assessment is based on colour alone.

The retinas in our eyes have three types of cone-shaped colour receptors, which can only detect red, blue, and green, the additive primaries. But our incredibly clever brains can mix and match these three colours, creating 7,000,000 visible shades and tints.

Some of which appeal to us more than others. The theory is that each colour evokes an emotional response in humans, and the level of emotion detected in that response describes the respondent’s personality.



  • “Even if a person tries to be angry or aggressive in the presence of pink, he can’t,”
  • Consider appealing to a colour specialist before painting your office wall yellow – it’s the most visually fatiguing colour, and can decrease the productivity
  • Cars are now a technological purchase as much as an automotive one. As such, we’re unconsciously drawn to the greyer end of the spectrum (i.e. silver)
  • Colour increases brand recognition by up to 80%
  • Blue is an appetite suppressant & traditionally a signal that a food is poisonous
  • Lemon yellow is also said to make people look much younger
  • Red, a colour that stimulates and provokes rushes of adrenalin

Colours are used in supermarkets, to invoke our emotions into spending more money red is used because it stands out above all other colours, also it causes our adrenaline to start and makes heart beat faster. Blue is used as a trust symbol blue invokes trust, green makes us think of fresh.


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