Digital Advertising Trends

Asian Publishing Convention

The Consumer is control and ignores standard Advertising. He spends most of his time online and the online populations in Asia are exploding. Advertisers are trying to keep up and struggling with finding the right way to reach and engage them in a meaningful manner.
Measuring this engagement is another challenge. The presentation highlights key consumer trends, their online behavior and illustrate a way forward.

Presented at the APC on 17.07.09 in Manila, Philippines by Chris Schaumann:


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