Social Influence Marketing Report

Fluent: The Razorfish Social Influence Marketing Report « Amnesia Blog

Razorfish has just released the inaugural issue of Fluent: The Razorfish Social Influence Marketing report.

This report highlights how Social Influence Marketing encompasses every part of marketing and every dimension of an organisation, as well providing a new metric for the measurement of SIM.

   

 

 

How are consumers influenced by social media as they move through the marketing funnel, as well as the frequency of consumer interaction with branded content and the types of brand affiliations that consumers gravitate toward within the social media landscape. Known peer influence tops the list, but social media — including corporate and independent blogs produced by key influencers — and user-generated content (UGC) from social influencers, play an influential role that meets or beats traditional marketing efforts.

pdf_icon Download the electronic version of ‘Social Influence Marketing’ report.

 

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