Advertising Networks & Exchanges

Speaker Presentation at ad:tech, Singapore 10.06.09

In an increasingly fragmented media environment and in an age of accountability, marketers are faced with the complex task of reaching customers in a huge number of different destinations and platforms and converting them. Traditional media buying approaches and processes are inefficient and out-dated. Ad networks and exchanges are promising to streamline media buying and delivery on a pay-per-performance basis.

Nothing but the Net – J. P. Morgan

pdf_icon Download the electronic version of ‘Nothing but the Net’ 2009 Internet Investment Guide.

 

Collective Media – Ad Network Study 2009

 

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