SEO is still in its Infancy

Natural Search Trends of Fortune 500 Research Q4-2008 | Conductor

“SEO is still in its infancy for the Fortune 500."

Key Takeaways of the Study

The Fortune 500 as a group spent approximately $51 million / day on 88,792 keywords – yet only 20.82% of these keywords rank in the top 100 natural search results.
Large brand visibility is improving throughout natural search results, but even high performers struggle with inconsistent execution across brands.
Only 1.41% of the domains (not companies) surveyed showed a significant number of their terms in the top results. In all cases these companies had domains with significant visibility issues that offset their overall score.
46.76% of Fortune 500 companies have very low or non-existent visibility for their most advertised keywords.
Fortune 500 natural search visibility dropped 5.8% when search queries increased to 5 or more words.

Download the electronic version of ‘Natural Search Trends of Fortune 500’ Research.

Context

This is my private blog - any opinion expressed here does not necessarily represent the views of my previous employer, which was Microsoft Mobile Devices.
In my role there as Global VP, Consumer Engagement (Digital & Social Marketing and CEM), I was leading all things Digital and co-wrote the next chapter of Microsoft's Digital success story.

Click here for more Context about this Blog.

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SEO is still in its Infancy

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