SEO is still in its Infancy

Natural Search Trends of Fortune 500 Research Q4-2008 | Conductor

“SEO is still in its infancy for the Fortune 500."

Key Takeaways of the Study

  • The Fortune 500 as a group spent approximately $51 million / day on 88,792 keywords – yet only 20.82% of these keywords rank in the top 100 natural search results.
  • Large brand visibility is improving throughout natural search results, but even high performers struggle with inconsistent execution across brands.
  • Only 1.41% of the domains (not companies) surveyed showed a significant number of their terms in the top results. In all cases these companies had domains with significant visibility issues that offset their overall score.
  • 46.76% of Fortune 500 companies have very low or non-existent visibility for their most advertised keywords.
  • Fortune 500 natural search visibility dropped 5.8% when search queries increased to 5 or more words.

pdf_icon Download the electronic version of ‘Natural Search Trends of Fortune 500’ Research.


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