Games will ‘eclipse’ other Media

BBC NEWS | Technology

Video games are poised to "eclipse" all other forms of entertainment, according to games studio boss Mike Griffith of Activision. Social gaming, more interactivity and better technology would help gaming dominate the entertainment landscape in future.

He quoted US market statistics which showed that between 2003 and 2007 sales of movie tickets fell by 6%; the number of hours of TV watched dropped by 6%, sales of recorded music slumped 12% and purchases of DVDs remained flat. Over the same four-year period, said Mr Griffith, the video game industry grew by 40%.

He quoted Nielsen SoundScan data which showed that artists whose music featured on Guitar Hero had seen a rise in download sales of 15-843%.

"Games are no longer pre-set trips through linear mazes," said Mr Griffith. "They are becoming a legitimate story-telling medium that rivals feature films."

He cited the video game of the latest James Bond film Quantum of Solace (QoS) as an example of how games were taking over.

"The moviegoer is passive whereas the gamer is active and part of the game itself," he said, adding that anyone who played QoS would spend more than 50 hours in the company of James Bond compared to only 106 minutes if they watched the movie.


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